Employer branding is a trending topic these days. It has become more and more important over the years as employee retention is becoming more challenging. The increasing need for flexible careers is one reason for this. And it is even more true for technical employees that are constantly offered new competitive job opportunities. Companies therefore need to find a way to attract the best tech talents, and to retain them. Employer branding is at the center of this challenge and developers are one solution to it. Here are some ideas on how to involve your developers in your employer branding. And why it is important to do so.